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Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers - and even readers - are helping to evolve the Read more...

Tag(s) : #Adobe AdWeek, #Advertising, #adweek, #business, #Marketing, #Media, #native ads, #native advertising
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